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Industry Research Guide

Industry Research

Table of Contents

Overview

Researching an industry can be an involved process requiring you to consult many types of resources. A suggested first course of action is to determine the relevant industry code(s) for the industry you are studying. These codes will help you to efficiently locate industry information within many sources. The types of information sources you will need to utilize may include, but are not limited to, the following: industry profiles or overviews, industry surveys, industry and market forecasts, statistical sources of economic information, financial ratios, rankings and market share, economic census information, and articles in business journals or news sources. Learning about an industry is a multi-step process challenging you to analyze data from numerous and varied sources. This data can be pieced together to form a complete and informative picture of the industry you are exploring.

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