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Marketing & Advertising Guide

Databases

Table of Contents

Business Databases:
Finding Articles

Journal article titles are not listed in MaagNet. Use the databases listed below to search for articles. While these databases provide a good starting point for your research, other databases are also available. To view the complete list of databases, go to the Maag Library Home Page and click on Research Databases on the left side of the screen under Quick Links.

Many articles may be found full-text within the databases, while many others may be found in print in the bound journals on the sixth floor of the library. If you’re having trouble locating the full-text of an article, contact Christine (contact information above).

Click on the database titles below if you are in the library or on campus. If you are off campus, click on the Off Campus Access link to authenticate using the library barcode on the back of your YSU ID. Click HERE for more information about off campus access.

  • BUSINESS SOURCE COMPLETE / OFF CAMPUS ACCESS / ABOUT BSC / BSC USER GUIDE
    Business Source Complete is a scholarly business database, providing bibliographic and full text content. BSC provides full text journals in all disciplines of business, including marketing, management, MIS, POM (Production & Operations Management), accounting, finance and economics. Additional full text, nonjournal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry profiles , market research reports, product reviews, country reports, company profiles, SWOT analyses and more.
  • MEDIAMARK REPORTER / MEDIAMARK TUTORIAL / READING MEDIAMARK REPORTS
    MediaMark provides access to demographic, lifestyle, product & brand usage, and advertising media preferences for the United States. This information is broken down into specific segments to help target specific portions of the population.
    >>Before you can access MediaMark, you must have a YSU email account. Once you have a YSU email account in place, you may set up a MediaMark account. For more information, enter MediaMark above, and it will take you to a help page. If you have already set up an account, you can log in LOG IN HERE or enter through the information page.
  • ACADEMIC SEARCH COMPLETE / OFF CAMPUS ACCESS / ABOUT ACADEMIC SEARCH
    Academic Search Complete, designed specifically for academic institutions, is the world’s most comprehensive scholarly, multi-disciplinary full-text database, with more than 5,300 full-text periodicals, including 4,400 peer-reviewed journals. In addition to full text, this database offers indexing and abstracts for more than 9,300 journals and a total of 10,900 publications including monographs, reports, conference proceedings, etc.
  • ELECTRONIC JOURNAL CENTER / EJC HELP & TIPS
    Electronic Journal Center includes the full text of more than 7000 online research journals covering many subject areas. Most electronic indexes available to the Ohio academic community link from article citations to the full text in the EJC.
  • JSTOR (Journal Storage) / OFF CAMPUS ACCESS / JSTOR TUTORIALS
    JSTOR is a not-for-profit organization with a dual mission to create and maintain a trusted archive of important scholarly journals, and to provide access to these journals as widely as possible. JSTOR offers researchers the ability to retrieve high-resolution, scanned images of journal issues and pages as they were originally designed, printed, and illustrated. The journals archived in JSTOR span many disciplines. JSTOR is not a current issues database. Because of JSTOR’s archival mission, there is a gap, typically from 1 to 5 years, between the most recently published journal issue and the back issues available in JSTOR.
  • LEXISNEXIS ACADEMIC / OFF CAMPUS ACCESS / LEXISNEXIS ACADEMIC TUTORIALS
    Lexis-Nexis Academic provides access to a wide range of news, business, legal, medical and reference information from nearly 5,000 sources, most of them available in full text. The service covers newspapers, magazines, wire services, federal and state court opinions, federal and state statutes, federal regulations, and SEC filings. News information is updated daily and wire services several times daily.
    >>To locate Market Research Reports, click on Sources tab, then Industries & Markets, then Market Research Reports. Select appropriate source(s) and click on OK-Continue. Enter search terms in search box and Search.
  • MASTERFILE PREMIER (Popular Magazines) / OFF CAMPUS ACCESS / ABOUT MASTERFILE PREMIER
    MasterFILE Premier provides full text for more than 1,900 general reference, business, consumer health, general science, and multi-cultural periodicals. In addition to the full text, this database offers indexing and abstracts for over 2,510 periodicals. The database also contains full text for reference and travel books; biographies; primary source documents; and an image college of photos, maps, and flags.
  • MERGENT ONLINE / OFF CAMPUS ACCESS / MERGENT ONLINE USER GUIDE
    Mergent Online provides business information, including financial reports, company news and securities data. Mergent Online contains company data and annual reports for both U.S. and international companies. U.S. company data includes SEC (EDGAR) filings.
  • REGIONAL BUSINESS NEWS / OFF CAMPUS ACCESS / ABOUT REGIONAL BUSINESS NEWS
    Regional Business News is a collection of full text newswires that incorporates news information from all over the world. Information provided by these sources covers business, political, economic and other diverse, international news events. In order to maintain the most current collection of news, this database contains the most recent 30 days of information from each of these wire sources.
  • STANDARD & POOR’S NETADVANTAGE / OFF CAMPUS ACCESS / S&P NETADVANTAGE USER GUIDE
    Standard & Poor’s NetAdvantage is a comprehensive source of business and investment information, offering on-line access to popular Standard & Poor’s research products, such as Industry Surveys, Stock Reports, Corporation Records, The Register of Corporations, Directors and Executives, The Outlook, Mutual Fund Reports among others.
  • STAT-USA / GPO ACCESS TRAINING MANUAL
    THIS DATABASE IS AVAILABLE FOR USE IN THE REFERENCE ROOM ONLY; SEE REF DESK FOR PASSWORD.
    Economic, business & international trade data from the U.S. Department of Commerce. Includes State of the Nation (news about the U.S. Economy) as well as GLOBUS & NTDB (Global business news, international trade statistics, market & country research, global business opportunity & trade leads, and current exchange rates).
    State of the Nation (SOTN) provides various financial and economic data from the federal government and other related entities. SOTN concerns itself with the United States’ domestic economy. The basic areas of interest: General Economic Indicators; Housing & Construction; Employment; Manufacturing & Industry; Monetary Statistics; and Economic Policy.
    GLOBUS (Global Business Opportunities) offers daily trade leads from the Trade Opportunities Program (TOPS), as well as the Department of Agriculture. GLOBUS also offers daily procurement activity from the Defense Logistics Agency, the United Nations, and the Commerce Business Daily leads.
    NTDB (National Trade Data Bank) provides access to Country Commercial Guides, Market Research reports, Best Market reports and other programs. The International Trade Library is a comprehensive collection of over 40,000 documents related to international trade. All are full text searchable, as well as keyword searchable by country or product.

MJF: Maag Journal Finder

Use MJF: Maag Journal Finder to locate the print and/or electronic holdings of journals. You can search for a specific journal title or browse journals by title or subject. This is the best way to locate an article if you already have the citation!
From the Maag Library Home Page, click on MJF: Maag Journal Finder on the left side of the screen under Quick Links.

Browse Maag print and electronic holdings for:

Below are direct links to some of the major marketing & advertising serial publications to which we have access. Many others can be accessed through various databases or MJF: Maag Journal Finder. Click on the publication title for ON CAMPUS ACCESS. Use the OFF CAMPUS ACCESS link when off campus. Authentication with a valid library barcode required. Links to online editions have been included for those providing content on the Web. Keep in mind that online editions may provide limited content only.

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