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Marketing & Advertising Guide

Statistics & Demographics

Table of Contents

Statistics & Demographics
Reference Resources

Reference materials are shelved alphabetically by call number in the Reference Room. Ready Reference materials are held at the Reference Desk.

  • Business Statistics of the United States: Patterns of Economic Change REF HC101 .A13122 2010
    A basic desk reference for anyone requiring statistics on the U.S. economy. It contains about 3500 economic time series in all, portraying the period since WWII in comprehensive detail, and, in the case of about 200 key series, the period from 1929 through 1948. The data are predominantly from federal government sources. Of equal importance to the data are the extensive background notes for each chapter, which help users to understand the data, use them appropriately, and, if desired, seek additional information from the source agencies.
  • Community Sourcebook of County Demographics READY REF HA203 .S65 2007 19th ed.
    Contains the most accurate demographic information based on ESRI’s release of the 2007 updates and 2012 forecasts of key population and income data. Updated variables for population, households, families, income, race, age and spending potential for a wide variety of products and services are included. Includes: CBSA (Core Based Statistical Area); U.S. County Information; Profile Sections; Business Data; Summaries; Demographic Update Methodology; Explanation of Variables; and County Maps.
  • Community Sourcebook of ZIP Code Demographics READY REF HA203 .S66 2007 21st ed.
    Contains the most accurate demographic information based on ESRI’s release of the 2007 updates and 2012 forecasts of key population and income data. Updated variables for population, households, families, income, race, age and spending potential for a wide variety of products and services are included. Contains: Residential and Non-Residential ZIP Codes; Profile Sections; Summaries; Explanation of Variables; Business Data; ESRI’s Segmentation System, Community Tapestry; Demographic and ZIP Code Update Methodologies; ZIP Code Ranges; and ZIP Code Maps.
  • The Comparative Guide to American Suburbs REF HA203 .C66 2005
    Covers 36 states (plus District of Columbia), 50 metropolitan areas and 2,400 suburban communities with populations of 10,000 or more. This third edition details and ranks the living and business environment of 2,400 suburban communities in America’s 50 largest metro areas.
  • County & City Data Book: 2007 READY REF HA202 .A36 2007 ALSO AVAILABLE ONLINE
    Local area supplement to the Statistical Abstract of the United States. A convenient summary of statistics on the social and economic structure of the counties and cities of the U.S. It is designed to serve as a statistical reference and guide to other data publications and sources. Includes a selection of data from many statistical publications and electronic sources, both government and private.
  • County and City Extra: Annual Metro, City, and County Data Book READY REF HA203 .C68 2008
    Compiles information from many sources to provide key demographic and economic data for every U.S. state, county, metro area, and congressional district, as well as every city and town with a 2000 census population of 25,000 or more. Conveniently find data from 1980 to 2006 in easy-to-read tables about a variety of subjects, full-color U.S. maps on selected data topics, and information about geographic concepts and codes. In addition to the updated data, this edition includes 80 congressional district columns, with the newest columns including Agricultural Census data, as well as expanded household and poverty information.
  • County and City Extra: Annual Metro, City, and County Data Book REF HA203 .C68 2005
  • CQ’s State Fact Finder: Rankings Across America REF HA203 .C77 2007
    Congressional Quarterly. A valuable reference source for anyone looking to uncover trends in the states. Which states have the best schools? Which states offer the best tax incentives to business? How well is my state handling poverty-related issues? How does my state rank on crime? This easy-to-use volume presents comprehensive statistics on states and supplements them with interpretive resources and tools to help users make sense of the data. The “Subject Rankings” section constitutes the core of the volume, featuring more than 265 tables of data and rankings for all 50 states plus the District of Columbia.
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  • Datapedia of the United States 1790-2005: America Year by Year REF HA202 .K87 2001
    Presents the most significant historical statistics of the U.S. in 23 selected areas from 1776 to 2000. In some areas, such as demography, where projections are possible, the data are extended to 2010. Based on Historical Statistics of the United States from Colonial Times and Statistical Abstract of the United States as well as data scattered in numerous other publications. Datapedia brings together in one source the best available data on the U.S. from 1770 to 2000. Serves as a complete and convenient statistical profile of the U.S. covering all its vital sectors.
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  • Datapedia of the United States: American History in Numbers REF HA202 .D378 2007
    Brings together into one source a compendium of the most significant historical statistics of the U.S. from 1790 to 2007, as well as demographic and other select data projections through 2050. Provides a complete and convenient profile of the U.S. covering all its vital sectors, including the labor market, social welfare, and national defense. Contains useful tables for the researcher as well as narrative highlights that allow any reader to understand all the measurable changes that have occurred over time in the U.S.
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    >>Limited Preview at Google Books
  • Demographics of the U.S.: Trends and Projections REF HB849.49 .R875 2007
    Documents the demographic and socioeconomic trends that have transformed the U.S. since 1950. In this edition, you will find comprehensive coverage of historical statistics, including single-year data on many topics, such as educational attainment, SAT scores, college costs, health insurance, cigarette smoking, homeownership, household income, earnings, poverty rates, labor force participation, self-employment, households by type, living arrangements of children, marital status, immigration, geographic mobility, and more. Also presents important trend data on race and ethnicity, home ownership, and household wealth and spending.
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  • Handbook of U.S. Labor Statistics: Employment, Earnings, Prices, Productivity, and Other Labor Data
    READY REF HD8051 .H36 2010
    Compilation of Bureau of Labor Statistics data. Recognized as the authoritative reference on the U.S. labor force. Presenting both recent and historical data, this volume features: Introductory highlights for each chapter; Tables covering topics ranging from employment to consumer expenditures; Notes and definitions that alert users to changes in the structure or organization of data sets; Content and formats that allow users to make logical comparisons and timely analyses.

  • Household Spending: Who Spends How Much On What REF HC110.C6 H68 2009
    Based on unpublished data collected by the Bureau of Labor Statistics’ Consumer Expenditure Survey, an ongoing, nationwide survey of household spending. The editors of New Strategist start with the average spending figures collected by the BLS and analyze them in a variety of ways, calculating household spending indexes, total household spending, and household market shares. They do this for hundreds of spending categories by age of householder, household income, household type, race and Hispanic origin of householder, region, and educational attainment of householder. Chapter 1 is devoted to summary household spending statistics. These are shown for consumer units by age, income, household type, region, race and Hispanic origin, and education. Chapters 2 through 11 present detailed spending statistics organized by major product and service category (food, housing, transportation, and so on) and include all typical household expenditures. Within each chapter, spending statistics are shown by age of householder, household income, household type, race and Hispanic origin of householder, region, and educational attainment of householder. For each of the demographic variables, tables show average spending, indexed spending, total (or aggregate) spending, and share of spending.
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    Introduction; Table of Contents; Index; Sample Pages
  • MPA Market Profile Analysis: Consumer and Business Demographic Reports, 2007 Edition, Youngstown-Warren-Boardman, OH-PA READY REF HC108 .Y8 M2 2007 (2 volumes)
    Compact and comprehensive data tool for evaluating existing markets, locations and proposed sites for offices, stores, and businesses. The data provided can fuel important applications in advertising strategy, new product development, market research, and long-range planning. Demographic trends in age and income, education, labor force size, employment and occupation provide the best available profile of your market area. Find information for your market or service area by county, Zip code or census tract.
  • The Societies of Europe: The European Population Since 1945 REF HB3581 .A3 R684 2005 (Includes CD-ROM)
    Covers the development of the European population from the end of World War II to the late 20th century. It is a comparative and historical data handbook with accompanying CD-ROM, presenting series data on demographic developments, population and household structures for the countries of Western and Central Europe.
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  • SRDS: The Lifestyle Market Analyst 2006 READY REF HF5415.33 .U6 L54 2006
    DMA Market Profiles, Lifestyle Profiles, Demographic Segment Profiles. Using profiles from over 15.2 million households, The Lifestyle Market Analyst gives you answers at every stage of your marketing plan, from selecting initial markets to deploying a promotional campaign. Not only does it break down the American population geographically and demographically, it also includes extensive lifestyle information on the interests, hobbies, and activities popular in each geographic and demographic market.
    >>No longer in print – Local Market Audience Analyst database available on site at the Youngstown Public Library
  • State and Metropolitan Area Data Book: 2010 READY REF HA2002 .S84 ALSO AVAILABLE ONLINE
    Complete source of comprehensive and useful information about the nation’s individual states and metropolitan areas. It includes: • Complete listing and data for all metropolitan areas, including micropolitan areas • The latest population estimates for all areas • New rankings that highlight the findings and trends • A new guide to state and key federal sources of information • New cost of living indicator table for states • Complete descriptions, source citations, and other important information about the data.
  • The State Economic Handbook 2010 REF HA203 .S723 2010
    An annual reference book which provides a concise look at key economic, demographic, and political information for each of America’s 50 states. Data is presented on a state-by-state basis, and the states are ordered alphabetically, from Alabama to Wyoming. There is also a State Ranking section near the end of the book to present a clear look at how the states compare. Following the ranking section is a brief discussion on the data sources used in the book, as well as a glossary of terms that provides a clear understanding of what each variable presented really means.
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    Limited Preview at Google Books
  • State Profiles: The Population and Economy of Each U.S. State REF HA214 .S836 2010x
    This comprehensive reference provides a wealth of authoritative data on key demographic and economic indicators for each U.S. state and the District of Columbia. Each state is covered by a compact standardized chapter that allows for easy comparisons and timely analysis between the states. The data comes from a variety of sources including: Bureau of Economic Analysis, Bureau of Labor Statistics, Federal Bureau of Investigation, International Trade Administration, National Center for Education Statistics, U.S. Census Bureau, U.S. Department of Agriculture.
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  • The Who, What, and Where of America: Understanding the American Community Survey
    REF HA201.122 .W48 2010

    Covers each U.S. state, county, metropolitan area, and city with a population of 20,000 or more. The American Community Survey (ACS) is ushering in the most substantial change in the decennial census in more than sixty years, it will replace the decennial census long form in 2010 and collect long-form-type information annually rather than only once every ten years, providing more current data throughout the decade. The new ACS estimates combine three years of survey responses (2005-2007) to produce data. This is the first update for communities with populations between 20,000 and 65,000 since the decennial census.
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