Marketing & Advertising Guide
Table of Contents
Marketing & Advertising
The Ad*Access Project, funded by the Duke Endowment “Library 2000” Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University.
- Ad Council
The Ad Council is a private, non-profit organization that marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public. The Ad Council produces, distributes and promotes thousands of public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventative health, education, community well being, environmental preservation and strengthening families.
The world’s largest archive of classic print ads.
Information provider focused on the global advertising industry. Includes information on over 20,000 agencies and 70,000 ads (tv, print, interactive, etc.) from around the world.
- Advertising Age DATACENTER
Advertising and marketing industry data
- Advertising World: The Ultimate Marketing Communications Directory
From the University of Texas at Austin Department of Advertising, the most extensive collection of advertising-related links on the Web.
- All the Analysts
The place to look for the latest reports, thoughts and trends in the world of industry analyst research. They search everything from the biggest firms, including Gartner, down to specialist independent analysts to find the most relevant reports for your needs. The search results are webpages from online report libraries published by key analyst firms. These will either be free reports published independently (note: sometimes the results may include white papers – research sponsored by a third party) or priced research with executive summary. If you have a subscription to that company’s research you will see the full article. If not, there is normally an option to click and buy. The executive summary should give you an idea what the report will be about and let you decide if you want to purchase it or not.
- American Advertising Federation
AAF acts as the “Unifying Voice for Advertising.” It is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry.
- American Marketing Association
The AMA, one of the largest professional associations for marketers, has members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.
- American Association of Advertising Agencies
Founded in 1917, the AAAA is the national trade association representing the advertising agency business in the U.S. Its membership produces approximately 80% of the total advertising volume placed by agencies worldwide.
Easy-to-use tool for investigating U.S. demographic trends from the Social Science Data Analysis Network (SSDAN) at the University of Michigan. With eye-catching graphics and exportable trend data, CensusScope is designed for both generalists and specialists.
City-Data.com has collected and analyzed data from numerous sources to create complete and interesting profiles of all U.S. cities. They have over 63,000 city photos not found anywhere else, hundreds of thousands of maps, satellite photos, stats about residents (race, income, ancestries, education, employment…), geographical data, state profiles, crime data, sex offenders, housing, businesses, local news links based on exclusive technology, birthplaces of famous people, political contributions, city government finances and employment, weather, hospitals, schools, libraries, houses, airports, radio and TV stations, zip codes, area codes, air pollution, latest unemployment data, time zones, water systems and their health and monitoring violations, comparisons to averages, professionally written city guides, a forum for registered members, user-submitted facts, exclusive local business profiles with photos, and more.
Consumer Union (CU) is an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves. The organization was founded in 1936 when advertising first flooded the mass media. Consumers lacked a reliable source of information they could depend on to help them distinguish hype from fact and good products from bad ones. Since then CU has filled that vacuum with a broad range of consumer information. CU publishes Consumer Reports, one of the top-ten-circulation magazines in the country, and ConsumerReports.org, which has the most subscribers of any Web site of its kind.
- Direct Marketing Association
The DMA is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 3,600 members from the US and 46 other nations, including the majority of companies listed on the Fortune 100.
- Emergence of Advertising in America: 1850-1920
Presents over 9,000 images, with database information, relating to the early history of advertising in the United States. The materials, drawn from the Rare Book, Manuscript, and Special Collections Library at Duke University, provide a significant and informative perspective on the early evolution of this most ubiquitous feature of modern American business and culture.
Links to advertising glossaries and advertising dictionaries.
- The Harris Poll
Begun in 1963, The Harris Poll weekly column is one of the longest running, most respected proprietary surveys measuring public opinion and is highly regarded throughout the world. The nationally representative polls, conducted both by telephone and online, measure, and trend, the knowledge, opinions, behaviors and motivation of the general public. New survey data on a wide variety of subjects including politics, the economy, healthcare, foreign affairs, science and technology, sports and entertainment, and lifestyles are published weekly. Results of The Harris Poll are frequently quoted in the media, receiving thousands of mentions annually.
- International Advertising Association
The IAA is a strategic partnership which champions the common interests of all the disciplines across the full spectrum of marketing communications – from advertisers to media companies to agencies to direct marketing firms – as well as individual practitioners.
- ipl2: Marketing & Advertising
ipl2 is the result of a merger of the Internet Public Library (IPL) and the Librarians’ Internet Index (LII).
- KnowThis.com: Knowledge Source for Marketing Since 1998
KnowThis.com is a leading information and resource website for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas.
- Maritz Poll
Maritz® Poll is an award-winning consumer opinion poll that reflects the opinions and attitudes of Americans, Canadians and Europeans on a variety of topics. Results are available free of charge.
Founded in January 2001, MarketingProfs specializes in providing strategic and tactical marketing know-how for marketing and business professionals in organizations worldwide through a full range of online media. MarketingProfs provides members with practical marketing tools and information in many forms, including articles, online seminars, case studies, workshops, templates, benchmark survey reports, buyer’s guides and thought-leader panel discussions. Updated weekly, the content enables professionals to stay current and effective.
- Marketing Research Association
MRA advances, protects and promotes, knowledge, standards, excellence, ethics, professional development and innovation, for the global market and opinion research profession.
- Marketing Terms.com
Internet marketing reference and index of the best sites & articles.
Pay site, but it’s good to be aware of its existence. MarketResearch.com is the world’s largest and continuously updated collection of market research. They offer more than 160,000 market research reports from over 600 leading global publishers.
- Market Research World
Market Research World (MRW) previously Market Research Portal (MRP) offers a host of online resources and research related articles relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry.
The media, marketing and advertising professional’s leading resource for complete news coverage, engaging events, a focused social network, and comprehensive industry jobs, directories and research.
Contains the largest single collection of free sample marketing plans online. In addition to that, it has helpful articles and know-how for managing your business. Includes practical advice on planning, interactive tools, and a panel of experts.
- Public Library of Youngstown & Mahoning County: Business & Investment Resources
Business & Company Resource Center: A comprehensive database that provides timely and authoritative information on business, companies, and industries. Find articles, company data, market share data, brand information and more. Remote access available using Public Library of Youngstown barcode.
DemographicsNow Library Edition: Provides access to demographic data and has the ability to generate maps and reports including information about consumer expenditures, population, income, race, housing, employment and Mosaic cluster groups by various geographic breakdowns. Remote access available using Public Library of Youngstown barcode.
Local Market Audience Analyst: One of the slate of databases available as part of the Standard Rate & Data Service (SRDS) Local Market Audience Analyst delivers accurate, up-to-date marketing and demographic information. With the majority of SRDS Media Solutions available online, you can search conveniently, create contact reports and obtain additional information with direct links to media kits and audit statements.
In-library use at YPL only.
Standard Rate & Data Service: The Standard Rate & Data Service (SRDS) delivers the accurate, up-to-date media information you need to get the job done quickly—including detailed ad rates, dates and contact data. With the majority of SRDS Media Solutions available online, you can search conveniently, create contact reports and obtain additional information with direct links to media kits and audit statements. Search six different media databases as well as the Local Market Audience Analyst, a handy marketing and demographic database.
In-library use at YPL only.
Leading source for international market research and market data. Thousands of major research publications from most of the leading publishers, consultants and analysts. The latest data on international and regional markets, key industries, the top companies, new products and the latest trends. ‘One-Stop-Shop’ for market research reports and industry newsletters from specialist research firms and niche market analysts. All titles are listed at the same price as specialist research firms. Browse industry categories, or search by a specific keyword or phrase. When you have found your chosen publication, click on its title to see more information including abstracts, executive summaries, samples and indexes/tables of contents.