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Public Relations Guide

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Overview

Advertising and public relations are mainly concerned with communications by organizations to their various audiences. Organizations have public images that must be maintained and refined. Advertising and public relations practitioners create and place messages designed to inform or persuade audiences about an organization or its products and services. Many of these messages have selling as a major goal.

These messages are the ones the average person sees each day. How did you first learn about the car you drive or your favorite soft drink? It was probably through advertising messages. Similarly, public relations messages provide us with information about new developments in cancer research or charitable activities and services. Public relations activities also include planning events, writing newsletters, developing good relationships with media personnel, and providing information services to customers.

YSU’s advertising and public relations major is unique because it is offered by the Department of Marketing in the Williamson College of Business Administration (WCBA). YSU’s program has a distinct advantage because it is focused on integrated marketing communications similar to employers’ organizations, thus enhancing the marketability of its graduates. The advertising and public relations program leads to a Bachelor of Science degree in Business Administration.

For information about Marketing and Advertising, see Maag’s Marketing & Advertising Guide.

Description taken from Youngstown State University’s Undergraduate Bulletin.

Public Relations Handouts & PowerPoint Slides

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