MaagNet/OhioLINK
Table of Contents
- Public Relations Home Page
- Print & Electronic Books:
- Reference Room Resources
- Finding Books in MaagNet
- Finding & Ordering Books in OhioLINK
- Electronic Books
- Statistics & Demographic Reference Resources
- Business Databases: Finding Articles
- Government Resources on the Web
- Web Resources
Reference Room Resources
Reference materials are shelved alphabetically by call number in the Reference Room on the main floor of the library.
- Encyclopedia of Public Relations REF HD59 .E48 2005 (2 volumes)
Explores the evolution of the public relations field, with examples from history describing events, changing practices, & the key figures who developed and expanded the profession. This 2-volume set is the first compilation of the subject and is a must-have for any library serving patrons in business, communication, & journalism. Explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public.
>>Cover Image; Publisher Description; Reviews
Finding Books in MaagNet
Books and other materials can be found through MaagNet, the Maag Library online catalog. Use MaagNet to locate items available in Maag Library. Search by Author, Title, Keyword, or Subject Heading. Click on a title to access the record for an item, where you will see the item’s Location, Call Number and Status. This information lets you determine if the book is available and where it is located in the library. To determine on which floor of the library your item is shelved, use the Building Guide online or signs posted in the Reference Room and by the elevators. Also, if you scroll down in the item’s record, you will find the Library of Congress Subject Headings under which that book has been classified. By clicking on the listed subject headings, you can find other materials on the same or similar topics. For more help finding books, see Find Books.
The following is a list of some of the books available in the Maag Stacks (general collection) that relate to public relations:
- Creating Corporate Reputations: Identity, Images, and Performance HD59.2 .D695 2001
>>Cover Image; Table of Contents; Publisher Description; Reviews; Author Notes
- Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business HD59.2 .M368 1998
>>Cover Image; Inside Flap; Table of Contents; Publisher Description; Reviews; Excerpt
- Handbook of Public Relations HD59 .H267 2001
>>Cover Image; Table of Contents; Publisher Description; Reviews
- Image Makers: Advertising, Public Relations, and the Ethos of Advocacy HF5813.U6 J33 2000
>>Cover Image; Inside Flap; Table of Contents; Publisher Description; Reviews; Author Notes
- Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More! HD59 .H596 2002
>>Cover Image; Table of Contents; Reviews
Finding & Ordering Books in OhioLINK
Books may also be found through the OhioLINK Library Catalog. Use the OhioLINK Library Catalog to locate items available through other OhioLINK institutions. Available items can be requested and delivered to Maag Library for checkout (allow 3-5 days delivery time). To order materials, you need your library barcode number from the back of your student ID. If you do not have a library barcode, go to the Circulation Desk on the main floor of the library, and they will attach one to your student ID.
Use the same search techniques to search the OhioLINK Library Catalog that you use in MaagNet. Once you have located a book that you would like to order, click on the link telling you how many OhioLINK libraries own the item. As long as one of the libraries has the book listed as AVAILABLE, you may order the book:
- Click on Request this item
- Choose Youngstown State from the list of institutions
- Enter your name and library barcode, then press Submit
You will see a confirmation screen that tells you if your transaction has been successful. Delivery time is approximately 3 to 5 days. To find out when your book has arrived, go to Your Library Record and log in using your name and library barcode. Click the Requests tab to see the item(s) you ordered. A request can have one of three statuses: REQUESTED, IN TRANSIT or OHIOLINK RECVD. When the status says OHIOLINK RECVD, it is available for checkout at the Circulation Desk. See Finding Books through OhioLINK for additional information.
The following is a list of some of the books available through OhioLINK that relate to public relations:
- Business and Professional Communication: Plans, Processes, and Performance
>>Cover Image; Table of Contents; Reviews
- Career Opportunities in Advertising and Public Relations
>>Cover Image; Table of Contents; Publisher Description
- Effective Personal Communication Skills for Public Relations
>>Cover Image; Table of Contents; Reviews
- Effective Writing Skills for Public Relations
>>Cover Image; Table of Contents; Publisher Description; Reviews
- Ethics in Media Communications: Cases and Controversies
>>Cover Image; Table of Contents; Publisher Description; Reviews
- Ethics in Public Relations: Responsible Advocacy
>>Cover Image; Table of Contents; Publisher Description; Reviews
- The Global Public Relations Handbook: Theory, Research, and Practice
>>Cover Image; Table of Contents; Reviews
- International Public Relations: Negotiating Culture, Identity, and Power
>>Cover Image; Table of Contents; Publisher Description
- The Interplay of Influence: News, Advertising, Politics, and the Internet
>>Cover Image; Table of Contents; Publisher Description; Reviews
- The Marketer’s Guide to Public Relations in the 21st Century
>>Cover Image; Table of Contents; Publisher Description; Reviews
- The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly
>>Cover Image; Inside Flap; Table of Contents; Publisher Description; Author Notes; Excerpt
- Public Relations: Concepts, Practice and Critique
>>Cover Image; Table of Contents; Publisher Description; Reviews
- Public Relations: Critical Debates and Contemporary Practice
>>Cover Image; Table of Contents; Publisher Description
- Publi c Relations Disasters: Talespin-Inside Stories and Lessons Learnt
>>Cover Image; Table of Contents; Publisher Description
- Public Relations for Dummies
>>Cover Image; Inside Flap; Table of Contents; Publisher Description; Author Notes; Excerpt
- Public Relations Online: Lasting Concepts for Changing Media
>>Cover Image; Table of Contents; Publisher Description; Reviews
- Public Relations Writing: The Essentials of Style and Format
>>Cover Image; Table of Contents; Publisher Description
- Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice
>>Cover Image; Table of Contents; Publisher Description; Reviews
- Strategic Communications for Nonprofits: A Step-by-Step Guide to Working With the Media
>>Cover Image; Table of Contents; Publisher Description; Author Notes; Excerpt
Electronic Books
YSU students, faculty & staff have access to thousands of electronic books available through Electronic Book Center, NetLibrary & Safari Books Online:
- ELECTRONIC BOOK CENTER
Electronic Book Center (OhioLINK) contains the full texts of thousands of scholarly and reference e-books from several publishers, covering many subject areas.
- NETLIBRARY / OFF CAMPUS ACCESS
For off campus access, you have to set up a free account. You must be in the library or on campus to establish this free account. Once the account is established, you may use NetLibrary from anywhere, on or off campus. While in the library or on campus, click HERE, select “Youngstown State University” from dropdown menu and Submit. Enter your name (last then first), library barcode number and Submit. After successful authentication, click on Create a Free Account in the upper right hand corner. Fill out the form and click on Create Account.
- SAFARI BOOKS ONLINE / OFF CAMPUS ACCESS
Safari Books Online provides electronic books in computer science, information technology, business, and related fields from O’Reilly, Pearson, and other IT and business publishers.
Following is a list of some of the ebooks available through Maag Library that relate to public relations. Follow the link in each record for on campus access. See each individual database above for off campus access:
- Branding for Dummies (Safari Books Online)
>>Cover Image; Inside Flap; Table of Contents; Publisher Description; Author Notes; Excerpt
- Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business (NetLibrary)
>>Cover Image; Inside Flap; Table of Contents; Publisher Description; Reviews; Excerpt
- Effective Communications (Safari Books Online)
- Making It In Public Relations: An Insider’s Guide to Career Opportunities (NetLibrary)
>>Cover Image; Table of Contents; Publisher Description; Reviews
- MediaWriting; Print, Broadcast, and Public Relations (NetLibrary)
>>Cover Image; Publisher Description
- Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism (NetLibrary)
>>Cover Image; Table of Contents; Reviews
- PR 2.0: New Media, New Tools, New Audiences (Safari Books Online)
>>Cover Image; Table of Contents
- Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More! (NetLibrary)
>>Cover Image; Table of Contents; Reviews















































